Step Child Logo
Challenge:
Create a new identity brand for StepChild the Band.
Solution:
Analyzing their targeted audience and building on their existing logo, I developed 20 sketches. Selecting four from the 20 and building on concepts, it was determined the skull combined with the star had more visual impact, recognition, and similarities to the pre-existing logos then the other three. The color palette came from website which was put together by my identity design.
Programs Used:
- Illustrator
- Photoshop
- In Design
